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Local Podcast, Local People

Renae Oswald | Oswald Service Inc

Oswald Service sponsors a podcast called East Idaho Entrepreneurs. Renae Oswald is the host and interviews local entrepreneurs and business owners to hear their stories of how their businesses came to be. Guests explain why they decided to go into business for themselves and the obstacles they have had to overcome to make their businesses work.

Oswald Service and Repair provides this podcast as a service to our community as a way to get to know our neighbors better and to be inspired by their stories. Visit our website at eastidahoentrepreneurs.com to listen to our latest episode or download from iTunes, GooglePlay, or Stitcher. Subscribe so that you don't miss an episode and don't forget to leave a review!

What Is a Podcast?

Before diving into a lengthy explanation of what a podcast is, let's look at the word "podcast" itself. First mentioned by Ben Hammersley in a 2004 Guardian newspaper article in which he rattled off possible names for this booming new medium, the "pod" of podcast is borrowed from Apple's "iPod" digital media player; and the "cast" portion of podcast is taken from Radio's "broadcast" term. As a matter of clarity, just because it's named after Apple's iPod, does not necessarily mean that you have to own or use an iPod - or any portable digital media player for that matter - to enjoy a podcast.

iPod + Broadcast = Podcast

Okay, with that out of the way, back to the original question: "What's a podcast?"

A "podcast" is sort of difficult to explain because there really isn't anything else like it - but rather, many things that are kind of like it.

A good starting point is to think of a podcast as "Internet Radio On-Demand." It's similar in that you can usually listen to it on your computer - but it's more than that.

Each podcast typically has a website where show episodes can be listened to or downloaded for future listening. With downloaded media, you can either listen to it on your computer or take it with you by transferring it to a portable digital media player or using a podcast app on your phone. So, in this way, it's kind of like a small paperback book.

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